How to find new customers and increase sales is a puzzle to most online marketers and local business owners alike. They say owning a business is a step in the right direction and taking it online is even better.. but you come across many challenges!
Perhaps the big question is;
Are you getting enough potential customer visits to your business or website?…
As a business owner there are many questions you ask yourself and are probably wondering;
how to improve business performance?
how to increase customers to your business?
how to get new customers for my business?
about marketing strategies to increase customer base…
If you already have a website and is not performing that well you might be wondering;
how to increase website traffic?
how to rank higher on Google?
how to improve Google search ranking or results?
if social media presence for business can help…
You are always looking for ideas to attract customers and strategies to improve business performance. Well we believe with our digital marketing services most of your questions will be answered to complete the puzzle.
Our digital marketing services can help you grow your business and increase your profits. Apart from owning a website, they are aimed at increasing website visitors, improving website rankings, getting you more phone calls, emails and inquiries. We believe that is what most businesses want and should be aiming for.
If you want to participate in the digital sphere and have a share of your market you need to have some digital presence. The best way to claim your market share is to have your own business website. If you have any of the popular social media accounts that is fine but you do not own them and this is not ideal – more about this later!
Owning a business website is one of the strategies to improve business performance. A way of how to bring more customers to your business. They go to your website (how? we will discuss…), know about you and buy your services or products.
With our Design & Web Development methods you will not suffer from “new website no traffic” syndrome because we do not only focus on how good your website will look, we also work it on the inside. A good looking website is no good if it is only good for its looks. It must be beautiful and pursposeful on the inside also.
We know that you want to increase people to your business and we build websites that will do just that. How? A website must “speak” and be fluent in several “languages”. There is “people language” like the text, images, videos, etc. on the website which must be arranged in such a way that the visitor will have a good user experience.
Then there is the “machine or bots language”. That is, will the search engines understand your website; what is it about, what is it talking about, etc.? The machine language we are referring to is structured data. If your website has structured data it will be speaking the machine language. One of the best ways to increase website traffic in 2019 is using Schema Markup. Schema mark up is one of the different forms of structured data.
Schema structured data is one of the best hacks to increase website traffic because once your website is seen on the SERPs more information than usual will be displayed to the searcher. This on its own will improve click through rate. This is one of our specialties at VirincSolutions and we can perform just this service on an already existing website. Further, the website will look more professional on the SERPs.
Machine language is not visible in its raw form to the searcher. The searcher will see the webpage URL standing out from others because additional information that the search engine will display. This kind of structuring will attract and improve chances of getting position 0, featured in the snippets area of Google search, etc. We can go on and on about the importance of implementing Schema structured data on your website as a way to grow blog traffic.
There is more to our Design & Web Development Service – the way we structure a website is such that the navigation is easy to the end user and the search engine bots can crawl it with ease following a core underlying structure. Think of a well designed map of a shopping mall and you can know where you are every time you consult the map and at the same time you know how to go to the next shop or exit. That is how we structure websites.
Website structure is a huge ranking factor and that is one of the ways how to improve Google search ranking. We do not only make sure that the structure is well crafted, we also make sure that the website is search engine optimized in other ways and more.
Now coming back to owning social media account and thinking it might be enough to increase sales volume, there is a risk! You actually do not own the account in the real sense of the word!
You do not have 100% control over them. If you disagree, think of it this way. What happens if Facebook decides to change its terms and not allow certain things, or Twitter is acquired by another entity, or decide to hide or show certain details, etc. Do you know that in the early days of Social Media there were platforms like Squidoo, Posterous,Google+ etc.
So it is important to own your own website for your business. Have something you can have control over. Something you can change this and that at will. Speaking of control, have you seen how an ad can just pop up on your Facebook page? With your website you can decide and control which ads to run…
We can help you have your own business website and participate in the digital sphere. People are looking for your services and products and they are searching online… Are they finding you? There is no way they will find you if you are not online. If you are looking for company improvement suggestions, this is the one – get a website!
So make a decision today to have your own website!
Local Business Website
As local business with a website you will be able to attract those people that would otherwise not find you if you did not have a website. A social media page like a Facebook Page can only do so much (it is important though)! How often do you see Facebook pages on the first page of Google?
Custom Affiliate Website
If you are an affiliate marketer and starting out we can create an affiliate website in the niche of your choice. Even when you are not starting out but you do not have time to build a website from scratch you can engage us and we will be able to build a well structured website that is appealing to both search engines and human.
Custom eCommerce Website
If you are into eCommerce or want to have a dropshipping website we can assist with a seo’d website. Since an eCommerce website normally has a lot of products, some similar in features, it can suffer duplicate content issues e.g. some of the pages may not be indexed because of similar content. So it needs proper planning…
How often do you or have your website audited? We offer website audit services. There are many ways and different reasons for auditing a website. The purpose of website audit we perform is to uncover and rectify those areas of your website that hinder it from being the best marketing tool for your business in your arsenal.
A website audit is more like a medical checkup – where a person walks into a doctor’s office for a medical checkup. In the same way that a medical checkup will check, diagnose and recommend certain things about the health of the person, a website audit will also check, locate and the website auditor will recommend remedial actions.
When you have a local business, first have a website. If you do not have one, that would be our starting point. And if you already have a website it is important to know what search terms your potential customers use to find services and products that you offer. Say if you install air conditioners, a potential customer might use “air con installer Sandton” (assuming they are in Sandton, Johannesburg and that is one of the areas you service).
As an air con installer in that area and you have a website, you want that person to come to your website and hopefully give you a call. But without proper keyword research and strategic targeting of such keywords you might not be anywhere to be found on the Search Engine Results page or may be buried deep in the results.
However, with our unique keyword and niche research service we identify those important search terms that people use to look for services and products like yours. So this is what we do, we will perform a thorough keyword niche research exercise that will uncover a lot of search terms related to your line of business.
As a business owner and online marketer and you want to learn or know how to increase website traffic the first thing is keyword research and not any keyword research! The process of how you do these research should not only find exact search terms people use but also uncover other supporting keywords, often called latent semantic indicator (LSI) keywords.
Further, do a total niche research where you find what customers ask in that niche, what is they want to know, what problems do they normally have, etc. This way, you can write content that is tightly niched to your market and very relevant as well.
All these uncovered keywords, FAQs, etc. should be used strategically in an article or throughout the website to communicate clearly to the search engines what your website is about. If your website is about apple there should be no confusion to the search of whether your are talking about Apple as in iPhones or apple as in fruit.
The use of LSI keywords and other strategies included in our services are the route to how to rank higher on Google and other leading search engines like Bing and Yahoo. With change in search engine algorithms, gone are the days where one could target a specific keyword. The keyword research we do and our guide on how to use such keywords will target not one but many relevant keywords around that search term.
To illustrate and continuing with the above example, if we use “air con installer Sandton” as our seed keyword, the webpage should be able to rank for other keywords like “air conditioning installation in Sandton”, “Sandton air con companies”, etc. Depending on how popular the niche is, meaning how many variations exist in searching for the same thing in different ways, you are likely to rank for most of those search terms.
A website should be able to “speak” fluently to both search engines and humans – people visiting your website. At the same time it must be “multi-lingual” such that it can fluently “speak” search engine language and human language! And this is where SEO comes in. We use white-hat SEO techniques to increase traffic to any website.
Our SEO services fine tune your website to be explicitly understood by search engines and humans alike. As an example say you are Restaurant and your website has your menus, open times, dishes, etc. Both search engines and humans can read and understand all the information written on the website.
What do we mean by read and understand? When someone searches “buy lunch at restaurant” chances are your website will come up on the SERPs and relevant information will be displayed to the searcher. And the searcher will be able to read and decide on what you are offering at your local restaurant.
You see the search engines have been able to tell that your website is about restaurant and food (lunch). And the reader would be able to get that information from your website. This is the Schema markup discussed above under our Web Development section.
Each webpage has sections that a search engine looks at either to “understand” the webpage more or to display the information contained in that section on its SERP. We are talking about Title tags, Meta Description, keywords, etc. If those sections are empty you are robbing your website of a chance to rank better.
These are one of the first things we look at when doing a website audit before Schema markup even. For a new website we fill them up already. When we provide you with an SEO Service we start with an in depth website audit and draw out a report. One of the things that we look at are these issues and we will point them out and recommend remedial actions.
Fixing these issues alone is one of the ways how to improve Google search results – they will improve chances of getting clicks! One of the best SEO strategies to increase traffic that we employ is looking at the internal linking structure.
In an existing website we check existence of any internal linking and if there is we check its extent to see if it is fully utilized. We include that in our audit report. For a new website that we develop we implement the strategy using your content. Content writing in SEO involves using LSI keywords, internal linking and more.
Our SEO service covers on-page SEO and whole site SEO. We hardly need to build external links i.e. backlinking from external websites except from your own social media websites. Any external links would normally be natural because by default good content and a good site gets linked to naturally. We adhere to white-hat SEO techniques to not risk any penalties from search engines.
With our white-hat SEO best practices to grow organic traffic you will get traffic to your website free in the long run, though one might argue that you have paid for the service! Eventually it will free to the extent that you will even be able to cut on your Ad budget.
SEO is broad but at least every website must have the basics covered as explained above.
A Local SEO Service is different from the SEO Services described above but similar in many ways. It will not be far from sensible thinking to think that our SEO Services above for a basis for Local SEO.
The main difference between Local SEO Services and SEO Service described above is that in Local SEO local search terms are targeted while for the other SEO general niche keywords are targeted. e.g. For local SEO we will create content targeting say “plumber in Bryston” where Bryston is a suburb in Gauteng, South Africa. For the other SEO, in other circles it is called Global SEO, a more general term like plumber, plumbing with no specific location will be targeted.
Further Local SEO is different from Global SEO in that it local listings may be enhanced by using free resources like Google My Business, Bing Places, citations, customer reviews, etc.
With the advent of internet you cannot run out of ideas to attract customers. Next to having a business website is social media. You can attract a whole lot of visitors to your website using social media platforms.
Below are some of the social media accounts we encourage you to have and if you need them created for you we can help with that. We will also use them for extra marketing efforts.
When you have a business you need to be present in the social media sphere. Think of social media as hangout and people with similar interests hangout together. This means if anyone is using your services or bought your products they are likely to share them with friends and followers in their social media circle.
And guess what, if you do not have an account in that social platform you will loose out. Social media will bring in another stream of traffic or visitors to your site that you would not otherwise find if you were just using your website.
Social media does more than just bringing in a stream of customers your way, it also establishes your brand and authority. It anchors your website! So it is important to have social media accounts related to your business.
We also add a twist to it, you will not have to log in into them for update every time you publish new content on your website. We will sync them such that they auto-populate with your content from the website. So most of the time, you will only have to do one update.
Disclaimer: For some social media accounts you might need to login to make the update but it is not all of them.
If one of your concerns is how to increase the number of visitors to your website and have tried everything or in a tight tough highly competitive market, think video marketing!
If you can help it you have to harness the power of video marketing especially Youtube. If you can have a website or a social media account you can have a Youtube account. And at the bare minimum, if you can’t produce Hollywood style videos, any content can be turned into video and make it a marketing piece.
We can help you in this area to increase your website traffic and sales.
When you have a website as a business it is important to keep on updating it with new content or revising the already existing content in order to be more relevant with time and to your potential customers. How often content is added, revised or updated varies from industry to industry but it has to be done.
If you keep stale content you might loose your footing in the search engines. Under rare circumstances where what you are doing is so unique that there ain’t many experts out there yes you can maintain your dominance in that area.
However, if you are in a fast paced industry, not even that fast paced, your content management strategies must be up to par. At VirincSolutions we will show you how to increase business growth with content.
Here is one of our strategies, we use Google Console data or Bing Webmaster Console to see which search terms people are using looking for products or services similar to yours. The Google Console data report shows such search terms and indicate how many times your website, actually the webpage, was impressed on the SERPs, what position was that webpage and if there has been any clicks and if any what click through rate (CTR) that was.
This is invaluable data for content management. With this information we go to that particular webpage and see how we can make improvements to the content such we can improve its ranking. This is just one of the many strategies on how to attract new customers to your business using content.
That is one of the many ways of getting your website to the top of Google and other search engines. If you are suffering from new business no customers syndrome this technique alone can get you singing a new happy song.
Further, content management is not only on your website, it bleeds into your social media platforms. If you do not have social media presence this will be our recommendation to improve business. Your local business marketing strategy must include content management and spread across beyond your website.
We highly recommend online advertising. Why? Because that is also how to find new customers and increase sales. We will encourage you to have online advertising especially Google Ads. Online ads do not only increase website traffic fast but also how to find potential customers online.
Do you know that some people will not actively search for services or products not that they do not want them but may be it is not yet in their minds. The moment they see an ad it will trigger that want and if they click on your ad, guess what? You could be having a customer.
Online advertising has another big advantage that is often ignored – Branding! One of the easiest ways to brand yourself is through this channel. As people browse online they will see your ad showing and your brand will subliminally register in their minds. That is how you can get your website noticed!
However, online advertising is one of the strategies we implement later on after doing or fixing other things on the website. It is not wise to go straight to engaging on buying website traffic through ads you might end up loosing a lot of money that way. By that we mean if a keyword costs say $5.00 you could end up way less than that is your website is optimized for that keyword.
So if the website, or webpage in this case, is optimized with all SEO tasks “ticked off” and good user experience, when someone clicks on your ad and comes to that webpage they are highly likely to find what they are looking for. They will click on a relevant link, make an order or stay longer on the page reading, etc. These will be indicators to Google that your website is relevant to that keyword and you get rewarded with lower price. Hopefully this is clear…
So it is important that your website is well search engine optimized with good user experience among other things. That is why at VirincSolutions we take a holistic approach to how to drive traffic to your business. That is why we exercise SEO improvement techniques and all these services work in tandem.
Also here is another point, say you run Facebook Ads and someone from Facebook lands on your landing page and spends time on your content because it is so good. That will reduce the bounce rate of that page and in turn improve search.
Though buying traffic is a quick fix to “no visitors to my website” it is best to wait on it and work on the website first. It is like doing cleaning before the guests arrive kind of scenario. When you do this, it is an indirect way to buy website traffic cheap!
Our full SEO service includes maintenance, reporting and support. SEO is a process and does not show desired results immediately though some positive changes can start to show within a week or so. To keep a tab on these changes we use – Google Analytics, Google Console, Google Tag Manager, StatCounter, Bing Webmaster Tools, etc.
We use these tracking tools to monitor any changes that occur. These changes could be new search terms cropping up, rise or fall in position, impressions, click through rate, etc. Armed with this information we will be able to make adjustments and take remedial actions where necessary. Further, as a client, you would be interested to see what is happening.
If you are a local business in your area and you do not have a website for your business, we can help! If you already have a website but it is not performing well in promoting your business we can help! Our service is one of a kind –
we will consult with you by email, call, Skype, etc. regarding your business to charter an online marketing strategy.
we will highlight areas which need immediate attention e.g. if you do not have a website that is what needs to be done first, if you are running online ads but your website needs some work we attend the website since it will reduce your ads budget.
we provide you with a though site audit report, if you have a website already, that will reveal areas that need to be fixed and advice on actions to take…
we provide reports (monthly or quarterly) that will inform you of the progress of the website and other marketing efforts.
If you are looking at how to improve business performance, our services are available to any type of business as long as it can have a website. It can be a local business website, an eCommerce website or an affiliate marketing website. Below is just a small sample of businesses that can utilize our service in order to
Security Alarm Systems
Care Of Trees And Shrubbery
Care of Lawns
Real Estate Agent
Real estate Manager
Real estate consultant
Real Estate Lawyer
Food & Restaurant
Fast Food Restaurant
Home Delivery Restaurant
The way we offer our digital marketing services is such that we only offer what we are expert at and blend your expertise in your business with the service. What we mean is we will give recommendations, e.g. we can suggest an article on a a certain topic based on keywords we have discovered. You are to produce that content since it will be your area of expertise. However, if you are cannot write you can always outsource the content and we will freely share with you where to find expert content writers.
You will be supplying us with any type of content we require e.g. article, image, video, etc. What you can’t do we will help with outsourcing resources. Our job is to blend all that together to give you a well oiled outcome that you desire. We are builders with tools, you only supply us with bricks, paint, any material required to build you a beautiful house!
If you do not know how to get visitors to your website or simply not have the time to do we can help you. Our services are available globally since the internet is a global village. So virtually we are next door to you simply come and knock on our door with a call, email, Skype, webform submission, etc.
Our affordable digital marketing services are currently available in the following areas and if the location you live in is not included do not hesitate to contact us.
We can reach you anywhere you are. We cover locations including but not limited to;
Johannesburg and surrounding areas.
Pretoria and surrounding areas.
Are you in search of a digital marketing service provider for your local business? Whether you are looking for a web development company in Sydney or a small business digital marketing agency we have the capacity to service like any digital marketing services company in Australia.
We cover several areas including but not limited to;
If you are wondering about how to get more customers online or simply looking for marketing techniques to increase sales, the FAQs will help in sharing more information.
How To Increase Customers To Your Business?
The best way to increase customers to your business is to build and have a compelling website with good SEO. A website that takes advantage of structured data Schema markup to be featured in the Google snippet area. You also need to know what search terms your potential customers are using to find your competitors and target those keywords with content marketing. Another to increase customers is to engage in social media marketing and online advertising.
How To Get Customers Online
If you wan to get customers on line learn how to drive massive traffic to your website or hire someone to do it for you. The service providers you engage must be well versed in how to use SEO on website, use different methods and platforms that can drive traffic to your website. At the same time your website must be able to convert such that you can retain most of your visitors as cusotmers.
How To Improve Business Sales
If you want to improve business sales and have been doing it on your own it is high time you hired experts who know how to increase business online. You should know what to look for so that you can make the choice. The best service to get will be a well rounded SEO that concentrates on how to improve organic search. In the long run organic traffic is virtually free and a well SEO’d website with good content will continue to recieve free quality traffic in a long time to come. Of course you can employ other marketing strategies to increase customer base like buying ads, use social media, etc.
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