It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up? If not, here are some reasons why it is important to implement responsive website design.
What Is Responsive Design?
Have you ever accessed a website via your smartphone and had to learn acrobatics just to see the page? Maybe you turned it sideways to see the text in one screen or kept resizing with your fingers to see all the detail. You might even have had to scroll continuously from left to right just or read one sentence. It’s frustrating to be sure.
What responsive design does is code each webpage so that it automatically adjusts to the medium you are using to view it. Whether a tablet, large smartphone, small smartphone, laptop or a stationary desktop computer, each person will see the page in an optimized fashion for their device. Sounds great, doesn’t it. So, why isn’t everyone using it right now?
Five Reasons to Implement Responsive Design
Updating your website with responsive design tools right now will have several positive effects.
1. Higher conversion rates – People are not stationary and neither are their devices. Someone who wants to check out a product on your website to compare a price with something they see in the store, wants an immediate response. A mobile-ready site allows them to click a few buttons and order the lower-cost product you offer instead of paying more in the store.
2. Improved user experience – Responsive design says to a user that you are catering to their needs. For someone who uses their mobile device 90 percent of the time, this is huge. They can make dinner reservations, set up servicing appointments, book a hotel and even buy a product, all from their phone using websites that have implemented responsive design. When users feel valued and have a great experience, they come back.
3. Less work for you – Using responsive design at the outset allows you to focus on the most important aspects of your site and deliver that to viewers on a smaller platform. From there, it is easier to add more content for larger devices.
4. Better search engine rankings – Make Google happy with responsive design web pages. It is the same website but optimized for viewing with different devices. This is easier for you and the search bots than utilizing a separate mobile site.
5. Flexibility – Your site can adjust to a number of devices for viewing. You can add different content to be seen on each device as added value. The content will expand to fill the space given on each device, with the main content and design remaining constant across all devices for a seamless experience.
Is your website still best used for larger computers? It may be time to make the move to responsive design.
8 Reasons Your Business Needs a Website?
Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are eight reasons why your business is already suffering without it.
The Importance of Making Your Website Responsive?
It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up?
7 Common Web Design Mistakes?
When it comes to creativity, web designers have it in spades. But, can too much of a good thing be all bad? Below are seven design mistakes that could turn folks away from your website.
The Key to Your Website Is in the Detail?
While you are crafting and designing your website pages, you are viewing the “big picture.” But, while you gaze out over the whole forest, don’t forget to take a look at the individual trees as well. Details are what separates a good website from one that people visit frequently and recommend to others.
7 Software Tools for Building a Website?
When it comes to building a website, just the idea of the task is daunting to most people, especially if they are not programmers or designers. Fortunately, there are software tools available to help you build your website even if you are not proficient in coding language
Pros and Cons – Building Website from Scratch?
You also learn something new. The brain is always in need of new neural pathways to keep it active and strong. What you learn about HTML and other coding languages can benefit the creation of future websites and blogs. If you develop a genuine interest, there are classes, books and more in-depth tutorials for additional knowledge gathering.
If you would like to have a website for your local business, get in touch with us. We would be more than happy to help you get seen online.
