How to find new customers and increase sales is a puzzle to most online marketers and local business owners alike. They say owning a business is a step in the right direction and taking it online is even better.. but you come across many challenges!
Perhaps the big question is;
Are you getting enough potential customer visits to your business or website?…
We offer the following digital marketing services to local businesses and online marketers;
Do you have the following unanswered questions?
You are always looking for ideas to attract customers and strategies to improve business performance. Well we believe with our digital marketing services most of your questions will be answered to complete the puzzle.
Our digital marketing services can help you grow your business and increase your profits. Apart from owning a website, they are aimed at increasing website visitors, improving website rankings, getting you more phone calls, emails and inquiries. We believe that is what most businesses want and should be aiming for.
Here is what we do;
If you want to participate in the digital sphere and have a share of your market you need to have some digital presence. The best way to claim your market share is to have your own business website. If you have any of the popular social media accounts that is fine but you do not own them and this is not ideal – more about this later!
Owning a business website is one of the strategies to improve business performance. A way of how to bring more customers to your business. They go to your website (how? we will discuss…), know about you and buy your services or products.
How often do you or have your website audited? We offer website audit services. There are many ways and different reasons for auditing a website. The purpose of website audit we perform is to uncover and rectify those areas of your website that hinder it from being the best marketing tool for your business in your arsenal.
A website audit is more like a medical checkup – where a person walks into a doctor’s office for a medical checkup. In the same way that a medical checkup will check, diagnose and recommend certain things about the health of the person, a website audit will also check, locate and the website auditor will recommend remedial actions.
When you have a local business, first have a website. If you do not have one, that would be our starting point. And if you already have a website it is important to know what search terms your potential customers use to find services and products that you offer. Say if you install air conditioners, a potential customer might use “air con installer Sandton” (assuming they are in Sandton, Johannesburg and that is one of the areas you service).
A website should be able to “speak” fluently to both search engines and humans – people visiting your website. At the same time it must be “multi-lingual” such that it can fluently “speak” search engine language and human language! And this is where SEO comes in. We use white-hat SEO techniques to increase traffic to any website.
Our SEO services fine tune your website to be explicitly understood by search engines and humans alike. As an example say you are Restaurant and your website has your menus, open times, dishes, etc. Both search engines and humans can read and understand all the information written on the website.
A Local SEO Service is different from the SEO Services described above but similar in many ways. It will not be far from sensible thinking to think that our SEO Services above for a basis for Local SEO.
The main difference between Local SEO Services and SEO Service described above is that in Local SEO local search terms are targeted while for the other SEO general niche keywords are targeted. e.g. For local SEO we will create content targeting say “plumber in Bryston” where Bryston is a suburb in Gauteng, South Africa. For the other SEO, in other circles it is called Global SEO, a more general term like plumber, plumbing with no specific location will be targeted.
Further Local SEO is different from Global SEO in that it local listings may be enhanced by using free resources like Google My Business, Bing Places, citations, customer reviews, etc.
With the advent of internet you cannot run out of ideas to attract customers. Next to having a business website is social media. You can attract a whole lot of visitors to your website using social media platforms.
Below are some of the social media accounts we encourage you to have and if you need them created for you we can help with that. We will also use them for extra marketing efforts.
If one of your concerns is how to increase the number of visitors to your website and have tried everything or in a tight tough highly competitive market, think video marketing!
If you can help it you have to harness the power of video marketing especially Youtube. If you can have a website or a social media account you can have a Youtube account. And at the bare minimum, if you can’t produce Hollywood style videos, any content can be turned into video and make it a marketing piece.
We can help you in this area to increase your website traffic and sales.
When you have a website as a business it is important to keep on updating it with new content or revising the already existing content in order to be more relevant with time and to your potential customers. How often content is added, revised or updated varies from industry to industry but it has to be done.
If you keep stale content you might loose your footing in the search engines. Under rare circumstances where what you are doing is so unique that there ain’t many experts out there yes you can maintain your dominance in that area.
We highly recommend online advertising. Why? Because that is also how to find new customers and increase sales. We will encourage you to have online advertising especially Google Ads. Online ads do not only increase website traffic fast but also how to find potential customers online.
Do you know that some people will not actively search for services or products not that they do not want them but may be it is not yet in their minds. The moment they see an ad it will trigger that want and if they click on your ad, guess what? You could be having a customer.
Our full SEO service includes maintenance, reporting and support. SEO is a process and does not show desired results immediately though some positive changes can start to show within a week or so. To keep a tab on these changes we use – Google Analytics, Google Console, Google Tag Manager, StatCounter, Bing Webmaster Tools, etc.
We use these tracking tools to monitor any changes that occur. These changes could be new search terms cropping up, rise or fall in position, impressions, click through rate, etc. Armed with this information we will be able to make adjustments and take remedial actions where necessary. Further, as a client, you would be interested to see what is happening.
If you are a local business in your area and you do not have a website for your business, we can help! If you already have a website but it is not performing well in promoting your business we can help! Our service is one of a kind –
If you are looking at how to improve business performance, our services are available to any type of business as long as it can have a website. It can be a local business website, an eCommerce website or an affiliate marketing website. Below is just a small sample of businesses that can utilize our service in order to
The way we offer our digital marketing services is such that we only offer what we are expert at and blend your expertise in your business with the service. What we mean is we will give recommendations, e.g. we can suggest an article on a a certain topic based on keywords we have discovered. You are to produce that content since it will be your area of expertise. However, if you are cannot write you can always outsource the content and we will freely share with you where to find expert content writers.
You will be supplying us with any type of content we require e.g. article, image, video, etc. What you can’t do we will help with outsourcing resources. Our job is to blend all that together to give you a well oiled outcome that you desire. We are builders with tools, you only supply us with bricks, paint, any material required to build you a beautiful house!
If you do not know how to get visitors to your website or simply not have the time to do we can help you. Our services are available globally since the internet is a global village. So virtually we are next door to you simply come and knock on our door with a call, email, Skype, webform submission, etc.
Our affordable digital marketing services are currently available in the following areas and if the location you live in is not included do not hesitate to contact us.
In order to address reasons for low website traffic, give us a call and see how we can help you!
As an online marketer or a local business you might have question about digital marketing services and companies as well as how they can help you grow your business.
Whether you have an idea about such services or not the FAQs below will help you. What is also imporant is to understand the advantages of digital marketing to your business?
If you are wondering about how to get more customers online or simply looking for marketing techniques to increase sales, the FAQs will help in sharing more information.
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