This is part of our Free 7-Day course – 7 Essential Tasks To Overcome Affiliate Marketing Challenges and it is Day 2 of the e-course.
Today we will be looking at how to do an effective keyword research for a niche.
Effective Keyword Research Techniques
In our keyword research we are not worried about competition or difficulty of ranking a keyword, at least at this stage.
The research is performed at 2 Levels; at product level and at general broad niche level. This is a preliminary keyword research into a niche and its products that we have identified in the previous lesson.
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We use several keyword tools for research, all FREE.
Keyword Research At Product Level
We recommend that you start with product keywords research. There are two reasons for that. One being, from the previous lesson, you already have a set of 10 to 20 products to promote, that is, write content on. And to write proper content that will give you an edge in search engines you need to have performed a proper keyword research.
The second reason is that with product niche research for 10 products you can create a big enough affiliate website to start making sales and receive commissions. This website will help you to get your feet wet into the niche and see if it conquerable or not. If it can be conquered then you can expand it to make it even more authoritative.
Here we research keywords that are specific to the product. So we take each product name and start research with it… you may breakdown the name as long as it makes sense, use Google’s auto suggest feature. The extent to which you want to go deeper into the product will depend on the popularity of the product.
A popular product will have a lot more keywords than a less popular keyword.
In this type research we are interested in;
- Product name (and its variations) as a search term,
- Auto suggested keywords from Google, Bing, Yahoo, etc…
- LSI or related keywords – these appear at the bottom of the search results page (SERP).
Here is an example for Samsung DB55E – 55″ Class – DBE Series LED display – with TV tuner – digital signage – 1080p.
At first you might need to guess product name variations, though the auto-suggest tool or the keyword tools above can help with variations.
Auto-suggest feature is also incorporated in the Ubersuggest and keyword.io tools. The set of keywords collected, they can be as many as the process allows, are going to be used when publishing content (and/or when writing content). Note that at times PLR content and outsourced content will not have or not be rich with these product specific keywords.
Using Search Engines For Keyword Research
One way of ‘guessing’ a product name variation is to take the whole name and paste it onto Google search. If no variations come up as autosuggestion continue to trim the name from right to left until a few auto-suggestions begin to show.
Example 1 Google.com Auto-Suggest Feature
In this example the variation name Samsung DB55E – 55 started to show auto-suggestions. See the images below in Examples 1 and 2.
Example 2 – Uncovering More Auto-Suggestions
Another way to find other auto-suggestions is to start the keyword with inverted commas, “, and any other keyword variations will be auto-suggested. In this example a new suggestion is 55 inch Samsung DB55E…
Example 3 – Google.com Related Searches Section
In keyword research another important area to focus on is the “Related Searches” section that appears at the bottom of a Search Engine Results Page (SERP) in most leading search engines like Google.com, Bing.com, Yahoo.com, etc. These related searches keywords are important to use in content writing to make a themed product review article.
Example 4 – Bing.com Auto-Suggestions And Related Searches
This is an example from Bing.com search engine.
In the same as explained above when using Google.com as a search engine, Bing behaves in a similar manner. The region labeled A is the set of the auto-suggestions, also note the seed keyword – we have dropped the ’55’. Region B is the area for related searches. These are additional keywords that can be used when writing an article depending on how deep you want to make the review and how long the review would be.
Example 5 – Yahoo.com Auto-Suggestions And Related Searches
This is an example from Yahoo.com search engine.
This image shows the same method of harvesting more keywords using Yahoo.com this time around. Like in the Bing example above, region A displays auto-suggested keywords while region B shows related searches. Yahoo names this section “Try this”…
It is not entirely necessary to be doing this for every product. You may stick with one search engine especially Google because the SEO we do seems to bring better results with Google search engine. You may only explore the other search engines for a more competitive product or keyword so that you have variations of the same to improve theming and Latent Semantic Indexing (LSI).
The concept of “theme-ing” or how to write website content is discussed at length in another lesson of the Free 7-Day 7 Skills To Overcome Affiliate Marketers’ Challenges Course… submit your email to receive this course, it is FREE!
Using Ubersuggest Keyword Tool
Below is a screenshot from Ubersuggest Keyword Tool.
Example 6 – Results From Ubersuggest Keyword Tool
The Ubersuggest Keyword Tool is rich with information looking at different parameter that a researcher may need depending on the type of research. For purposes of our product niche research our primary interest is in keyword ideas.
We do not pay attention to other information like keyword competitiveness, search volume, etc. Notice that this particular keyword – Samsung DB55E – 55 – is said to be competitive with a difficulty score of 51% to be in the top 20. And it also has a rather low search volume of 260 per month. By other common keyword research techniques, this keyword will not cut it and may be considered as a waste of time… but not with our method and the way we build our affiliate websites.
From the way we have researched and come up with products such information is not essential. It is only important on the need-to-know-basis, not as criteria to determine if the keywords are worth going after.
Here simply we want to gather as many closely related keywords as much as possible regardless of other parameters. The main motive is to write a tightly niched on topic article, this way an article can rank for several keywords without deliberately targeting them.
Using Keywordtool.io For Keyword Research
Below is an image showing results obtained from using yet another free keyword tool, Keywordtool.io.
The free version of Keywordtool.io can generate up to 750+ long-tail keyword suggestions for every search term. It can more… it can also generate keywords from Youtube.com, Amazon.com, Bing.com, etc. Not only that, in addition to keyword suggestions you can also get mostly asked questions around your keyword.
Using Answerthepublic.com For Keyword Research
Answerthepublic.com is another important resource for keyword research. It has similar features to
Example 8 – Results From AnswerThePublic Website
Below is a screenshot of the AnswerThePublic Website.
AnswerThePublic Website is somewhat similar to keywordtool.io in some respects. It mostly generates most asked questions around your keyword and at the same time it generates related and auto-suggested keywords.
So a combination of search engines, Ubersuggest Keyword Tool, Keywordtool.io Tool and AnswerThePublic Website can be more than enough to perform an effective keyword research.
In the following section of performing keyword research at a much broader level of researching the overall general (micro) niche, the method or procedure is the same except that you are likely to end up with hundreds upon hundreds or thousands of keywords.
Keyword Research At Niche Level
Now let us briefly look keyword research at niche level.
This type of keyword research can be very involved and it is advisable to do it after you have you have had feedback from the performance of the website. In order to know the performance of your website in search engines, use webmaster tools like Google Console, Bing’s Webmaster tools, etc.
At this level we use general and broad search terms to uncover a lot of keywords in this niche. Start with a few seed keywords. Seed keywords like;
Buy television, LED television, LCD tv, oled tv, 55 inch tv, smart tv, Samsung TV, etc.
At times 5 to 20 seed keywords would be enough to have a good size list of keywords. Plug each keyword into each of the 3 keyword tools above. Depending on the niche you might end up with thousands of keywords. When researching at niche level, you may not immediately use search engines in the research. Use search engines once you have identified a keyword you want to target.
At product level we target a product and use as much as possible product name variations in the review. This way you will be able to rank for most keywords related or which are a variation of the product name.
On the other hand, at niche level we target a specific keyword. And we treat this keyword as we would a product name.
As mentioned above, typical a niche keyword research will end up with thousands of keywords. This does not mean we are going to use all these keywords… the purpose is to have an idea of what the niche is all about and help us plan the website. We want to plan the website based on what consumers are searching for so that it may appeal to the user, as well as to write themed content.
From this list of keywords, we arrange them accordingly to use some for categories, tags, article titles, etc. This will become apparent in tomorrow Day 3 when we deal with Website Planning.
In one of our articles we discuss why this is important and makes using PLR content a rather cost effective way of saving time and money. When you have done product research and have a number of keywords around the product, you can add these keywords into a PLR article to make it more unique by adding the several keyword suggestions and related terms.
Having collected both broad niche keywords and product specific keywords, we can now plan our affiliate marketing website – especially with broad niche keywords.
When To Plan A Website Structure
Planning an affiliate website is in 2 preliminary stages. The first preliminary stage is after doing product research for the 10 selected products. This will help you put up a website quickly. At this first stage you need basic categories like Brand, Price Range, Size… You do not need that many categories at first. This is just to allow you to publish the product reviews for the 10 products.
The second preliminary stage is after the website is live and you want to expand it to increase its authority. At this stage you should have some form of feedback from the webmaster tool tracking system. What is interesting here is this tracking system will also act as an additional keyword research tool.
This is because it is going to uncover certain keywords that you do not have from your initial keyword research. We will talk more about this concept in the coming lesson.
So in the second preliminary stage this is where an in-depth broader niche research is required. This way you can expand the website to be more relevant and tightly themed.
We will expand more on this topic in our next lesson… at this point you should have a pretty good idea of how to do an effective keyword research both at product and niche levels.