Selecting a niche is a skill that can be learned and is easy. In this article we will try to help you acquire this skill and develop several niche selection strategies to help grow your affiliate marketing online business. We are going to look at the basics of niche selection and expand on them such that you become well equipped in your endeavor.
Choosing a Niche for Your Affiliate Website
As an affiliate marketer and especially when starting out learning how to start affiliate marketing, you need to have a skill to choose a niche since you will have to choose a number of niches to go after. It is possible to just choose one niche, stick to it and be successful which means in such a case a skill of choosing a niche is not necessary. However, that is not normally the case with affiliate marketing. Before settling on one niche you would have been involved with different niches.
Further, depending on your business goals and intentions developing a skill to select a niche could be handy. As you grow as an affiliate marketer one of your business goals might be create affiliate websites in different niches and sell them in order to increase your revenue. That way you will be growing your online business and not limited to just affiliate marketing…
So let us get back to the basics of choosing a niche. There are so many niches that you can choose from, but you will need to be sure that you have passion for the niche because you’ll need to do research constantly on the topic. If you don’t have a passion for it, it can be quite hard to keep focused.
Passion in this context is multi-faceted. If you have passion on the niche have passion for making money, or have have passion to know about affiliate niche marketing. Look at it this way, you may have passion for your job or hobby but it is not always that you maintain the passion when you carry out your duties or engaged in your hobby.
At times you will be doing what you are doing out of obligation. Say you like singing and when you take singing lessons it will happen that you will feel like skipping a lesson but you go anyways because of obligation. Or when you go to your job of choice, there are times when you feel like not going to work. So it will be when choosing a niche.
Your passion can be multi-faceted such that when you feel the niche is not interesting you think of the money you could be making. That should be enough drive to continue working on that niche. So do not limit passion to just passion towards the niche but everything encompassing your goals. You are going to venture into niches that you know nothing about and passion to grow or make money or learn more about other things will carry you through.
The Basics Of Niche Selection
The basics of niche selection are simply the old school way of how choosing a niche was done. This way of doing it evolved as affiliate marketing also evolved into what it is today and the potential it carries. Affiliate marketing can be a fully fledged online business to make money from home without ever facing the hassles and challenges that come with 8 to 5 job – like traffic and commuting.
So let’s start with the basics before we expand.
Research Your Ideas
Write down a few topics in which you enjoy learning about and find out who, if anyone is already involved in that niche. Now, don’t allow yourself to be discouraged if other people are already doing that niche. In fact, you want other people to be doing that niche. The reason is, if others are involved in it, then it must be profitable.
Bring Your Passion
If you’ve picked a niche that you have passion about, that you love and understand, you’ll be even more likely to stay focused over the long term. Creating a niche blog isn’t something you just throw up today and that’s it. You have to keep blogging, daily if possible, and continuously over a long period of time to become popular. The passion you have will shine through in everything you do.
Know Your Purpose
You can be very passionate about a topic, but lack focus. To have a successful blog your purpose needs to be clear so that you can focus on the specific message that you have. Don’t have a blog about “books” have a blog about a specific type of book. Don’t have a “cooking” blog, have a blog about a particular type of cooking. The more you niche down, the more you’ll be able to understand what your purpose is.
When you pick a niche, you need to try to understand the audience enough to be able to solve the problems the audience for that particular niche has. If you understand the niche, and the audience, you’ll be able to come up with and find products and services that solve their problems. If you understand your niche you’ll know what problems the audience has.
Bring Your Personality
Don’t try to be someone else. You have competition but you want to be different by being yourself. You can’t copy someone else and expect to be successful. You need to figure out who you are and bring your unique voice to the niche. Your personality is very important in whatever you choose to do.
Then, just do it. I know that sounds like a silly commercial but it’s true. If you set your mind to doing something, do it. Take the steps necessary to get your blog started and then work on it every day. Set aside the time you can to work on it, and you won’t regret it. In one year’s time if you start today, you will have a very successful blog.
How Broad Should Be The Niche
Let’s talk a little bit more about choosing your niche expanding on the above.
It used to be that you could write a skimpy blog on an extremely narrow topic and do very well with it. However, with the last few Google updates, it’s become very important that your site become one of authority. The more high-quality content you have, eventually, the better.
That means you need to choose a niche that is narrow, but not too narrow. You never want to run out of topics. There should be new products released within your niche all the time. There should be news stories about your topic, all the time. There should be lots of blogs and activity in your niche, all the time. It has to be something people really care about—something that has a lot of staying power.
This should not be something too general, like weight loss. But you can choose a very specific niche within the larger weight loss market. In fact, you can do even better if you target very profitable and popular categories like Internet marketing, fitness, and weight loss. You just have to find a unique angle so you can succeed even in a crowded field.
It can’t be stressed enough how important it is to enter into a niche that has buyers. It’s one thing to have a niche that’s popular. It’s another thing altogether to have a niche where people are actively buying products. You are in this to make money as much as you’d also like to help people. Choose a niche where people buy products and buy them often. You want a niche where people don’t just buy one product, they buy many.