Traditional Marketing is Too Expensive...

We are a Local SEO Marketing company based in Gaborone, Botswana, we have been providing affordable local SEO services since 2013…


We can help your business be visible online and attract more visitors. Online presence with a website alone is not enough… you also need your website to be optimized for your local market…


We also provide a wide range of digital marketing services to help your business reach more customers at affordable prices. Contact us today for a free consultation.


Have you claimed your Google My Business (GMB) website already? If not, we can help you claim and create your GMB website to drive free traffic to your business. Contact us today…

People Are Looking For You Online…

Do they find you?

We help local businesses get more customers. With our Local SEO Service we will be able to increase website traffic, conversions and improve ranking positions in search results.

Here is a summary of what we can do for you…

We will be able to help your business;

  1. -to appear on online local listings,
  2. -rank high in organic search results,
  3. -get in front of your target audience online,
  4. -get the visibility it needs,
  5. -plus more…

This way you will be able to attract more customers to your business…


One of the best ways to enjoy the benefits of Local SEO is with a Google My Business (GMB) website! Do you have it? If not, we can help you claim and create your GMB website and drive free traffic to your business. Contact us today to find out more…

Why Local SEO?

Traditional Marketing is Too Expensive…

It’s no secret that traditional marketing methods for local businesses have gotten way out of hand and too expensive for most to use effectively.

That is why it would be a good idea to start using digital marketing methods like Local Search Engine Optimization to attract your ideal customer in a way that not only works really well but is very cost-effective compared to traditional methods like TV, radio, newspaper and direct outreach.

Some of the benefits of Local SEO include:

We will be able to help your business;

  1. -Easy to get in front of your target market,
  2. -Measurable results – you will always know your ROI and what’s working and what’s not working,
  3. -​Affordable with much lower costs than other marketing channels,
  4. -Nowadays most people start their research online, why not meet them there,
  5. -Competitive advantage because most businesses are not using digital marketing the right way
  6. -plus more…

And the perfect digital marketing starting point is to use what’s called Local SEO…

What We Also Do

More Services


We build professional, fast and affordable websites that will bring customers to the door of your business…


We do local SEO and Online Ads campaign management, this can reduce advertising costs tremendously…


You do not have to guess if our efforts are working for you, we provide maintenance and support, produce reports….

Why You Need SEO

Establish VISIBLE Online Presence

With the number of consumers searching for businesses online growing every year, it has never been more important for your company to establish a VISIBLE online presence. We are also top Website Developers In Botswana

When these consumers perform a search online, statistics show that well over 75% of them never go past page one of the search engine results page (SERPs).

If you are a local business in Gaborone or anywhere in Botswana, did you know you could be missing out on a huge piece of the pie if you’re not easy to find in the local listings and organic search results?

There are a wide range of factors that determine how highly you rank, but figuring it all out can be confusing for any business owner who is not trained or knowledgeable in this area.

However, it’s something that cannot be ignored if you want to get in front of your target audience online while they’re searching for your type of product or service.

24/7 Online Receptionist

Service That Gets Customers Knocking…

VirincSolutions is a local seo marketing company that is focused on helping you get more customers through your doors with our proven search engine optimization strategies.

With over 5 years experience, with our local search engine optimization skills we know exactly what the search engines are looking for when it comes to ranking your website.

We will work closely with you to help you understand how search engine optimization works, as well as implement a powerful campaign for you.

If you’ve been struggling to get noticed in local search results, or you are wondering how to get started, our friendly, professional team can help.

We will ensure your local business gets the visibility you need on the top search engines, such as Google. With strategies created entirely with your specific business needs in mind, you will soon get the recognition your company deserves with our services.

About SEO Service

We Will Put You In Front…

affordable local seo services

Our services are affordable at times appearing cheap…

Results Are Fairly Quick

Our results start to show as quickly as in 2 to 4 months…


We can also help with all of your digital marketing needs…

Your Satisfaction Guaranteed

Our work is measurable from month to month…

About Our SEO Service

More Prospects Will Find You

Explaining SEO

As you probably already know, the internet is the best way to attract local customers to your business. But if your website isn’t able to pull in targeted leads who are looking for what you have to offer, search engine optimization is exactly what you need.

Did you know that 50% of consumers who looked at local businesses online visited the store within one day? This alone is proof that local search engine optimized is a vital strategy to help you generate more leads and increase profits. 

Below we will demonstrate or explain how a properly SEO’d local business website can help you attract more customers by how it may appear in search engine results page. We will do this by using this website,, also as way to show that we practice what we preach. Besides proof of the pudding is in the eating, how else can we demonstrate that we know what we are doing… 

Note that we used our name “virincsolutions” in order to bring out other features that will not be as easy to explain. As with your business not everyone, in fact fewer people, will be searching online using your business name. When they do your business will appear professional and for those that search using other search terms and if you are a candidate to show up for those terms your website will be well optimized to stand out. And how well it is optimized can be better explained using the exact name as we have done…

Let us start with the explanation as we also demonstrate our services as Digital Marketing Services In Botswana;

Organic SEO

Organic SEO is the process of using various methods to improve the search engine rankings of a website. It is a combined force of keyword selection, on-page optimization, link building, content marketing and much more. 

When looking at the image on the right the areas labelled A & B can be attributed to implementing proper SEO techniques as regards the search term used…

On A, notice the blue text underlined with red thick line. That will help your listing to stand out because it mentions extra information or content the website has. This content may add to the relevancy of what the searcher is looking for. This is because of using schema structured data markup to define navigation breadcrumbs.

On B, notice the extra information of questions asked on the About Us page. This is because of the optimization done on the page using schema structured data technique. When your listing appears on SERPs in this manner it stands a far better chance of it being clicked than other listings. 

Google My Business

Google offers local business a FREE website platform to market themselves. Though claiming and creating a GMB website is free, setting it up such that it is optimally positioned to perform efficiently requires some expertise.

When looking at the area labelled C on the image on the right, that area displays what is called Knowledge graph of VirincSolutions and it has come about partly because of claiming the GMB website and properly optimizing it.

The VirincSolutions GMB website is also listed on the section labelled D. Notice how much information is displayed about us on the Knowledge graph!

Social Media Marketing

Social Media presence is also important as it will help your business appear in different platforms around the internet and provide the needed backlinks to the main website. This is displayed in section E of the image on the right – you can see the Twitter and Youtube platforms belonging to VirincSolutions (PTY) Ltd.

And there are other social media platforms that were listed on the next page. This includes Pinterest, Facebook, etc.


Another needed element in Local SEO is claiming space in local listing platforms like LocalBotswana,,,,, etc. See section F above and image below.

We provide local listing SEO service that will greatly improve your chances of ranking high as we do if not better. However, there is a glitch. We cannot GUARANTEE top rankings!

And no one can even if they are the best at their game! Search engines especially Google warn you to be weary of service providers who guarantee rankings… read here and go to Helpful Guidelines section

However, we guarantee that we will exert ourselves to greatly enhance your chances of ranking very high for improved traffic and more customers to your business.

Local Keyword Targeting

Top search engines like Google and Bing have reached a stage where local businesses stand a better chance of enjoying the benefits of internet. Now there are clearer ways to implement SEO techniques that are either geared towards organic SEO or local SEO.

One of those ways is the use or choice of target keywords. A search engine will display or give preference to a local business where a search term bears a name, location etc.

As an example, in the image on the right say someone is looking for help with their website and they search online using “internet marketing service Gaborone”. By mentioning the word Gaborone the search results will come out biased towards or giving priority to businesses in and nearest to Gaborone first.

A general search “internet marketing services” will display results that are more inclined towards Organic SEO as opposed to local SEO.

In the example on the right notice that there is also a special area some call it 3-Pack which is reserved to best 3 local businesses that in Google’s eyes they are more relevant to the search.

What is important to note is that occupying such a spot or any other position in rankings is determined by how SEO’d your website is. That is where we come in… we offer Local SEO service that will increase your chances of ranking high and occupying one of the 3 spots in the 3-Pack slot.

As we sometimes say put your money where your mouth is or practice what you preach, this is what we are doing. We are showing you living examples of how our website is performing online. As the above image shows, it is being picked for one of the search terms that anyone can use to look for internet marketing services. See labels 1 and 2! When you click on the “More Places” option you get to see a whole lot more other equally relevant companies. The difference is optimization… see image below.

How We Can Help Your Business

Now say you were a pediatrician and had an office in Gaborone with or without a website. What we will do when you engage us we will optimize your website such that when someone searches online with say “pediatrician in Gaborone“, your website should be one of the top choices the searcher sees. The same goes for say “dentist in Gaborone“….

As another example, on the right it shows ranking 1st position on the 3-pack spot for “local seo services near me”.  That is how powerful and encouraging to have a local listing is. We rank because of proximity… We also get similar results with “seo marketing company near me”…

If you are looking for a local SEO expert, VirincSolutions offers a full, comprehensive tailor-made local search engine optimization service that will give you results as demonstrated above. We focus on helping you achieve a higher ROI for your marketing efforts.

Wouldn’t it be nice to have local customers flocking into your business on auto-pilot? Our local search engine optimization services can help you achieve this goal. Also see Website Maintenance Services

Who We Are

Why Choose VirincSolutions…

Looking to really stand out from your competitors and connect with more local customers? As a Local SEO Services Company, VirincSolutions can help. Based in Gaborone, Botswana, we specialize in creating high quality custom built websites that will help you to expand your customer reach and give your business a prominent, professional online presence.

We have worked with many companies across a wide range of industries. No matter how big or small your business, or what industry you operate in, we can create the perfect website to promote it.

With over 5 years of experience, our website design expertise is well versed in creating websites that will appeal to your target audience. Using the very latest web design technologies, you can be sure your new site will be visually appealing, easy to use and 100% secure.

Contact us today to receive a free quote and find out how we can help with your website design and marketing needs!

Over 5 Years Reputation for Excellence

We have over 5 years experience providing top-quality website design and digital marketing services to local businesses. We grow together with our clients and we’re dedicated to provide the highest design standard in the field


We offer FREE hosting for 12 months… no need to be worried about payments month to month…


Our websites are responsive and mobile friendly. Customers can read them while on their mobile phones…


We design websites that can actually convert your visitors to leads and ultimately sales and revenues…


During a limited time, we will build you a Google My Business website the RIGHT way for just P3000. Contact Us to claim your local listing position…

Request A Consultation

Sample Works

We are a Local SEO Service provider in Gaborone, Botswana offering digital marketing services and digital products at affordable prices. Here is a sample of some of the products and results of some of our services we offer to local business companies like yours…


We create websites that are highly converting visitors into customers. See your business grow today with a website we designed for you…

We deliver quickly and on time. We build beautiful, responsive and functional websites. We also help with on-page SEO and PPC management.

We do not only build beautiful and responsive websites, we also do local SEO at affordable prices…

We give you a competitive advantage because most businesses are not using digital marketing the right way…

Traditional Marketing is Too Expensive…
But There is a Better Way…

Questions & Answers

FAQ About Local SEO in Botswana

What is Local Search Engine Optimization?

Local Search Engine Optimization has significantly grown in popularity over the past decade. This is largely down to the increased use of electronic devices to find local businesses online. Local SEO is a complex, yet necessary process that ensures people in your area can find you online.

It involves a range of methods and techniques which help search engines find and rank you, such as keyword optimization, on-page optimization, link building, citation building, content marketing, and much more.

Do I Need Local SEO?

No matter what industry you work in or where you are located, it is highly likely that you need local SEO if your goal is to attract local consumers. If you’re a small business, largely operating offline, local SEO can assure that you’re bringing in as much local business as possible.

Isn’t It Something I Could Do Myself?

It isn’t impossible to do local Search Engine Optimization yourself. However, it is extremely difficult. There are so many things that you need to do if you want to make sure you rank highly in local results. Not to mention the time it takes to do your research, implement techniques, monitor progress, and maintain your strategy. There are also a lot of mistakes you can make if you’re inexperienced in this type of marketing, which could actually stall your efforts all together.

How Quickly Will I See Results?

This really does vary. Many businesses we have worked with have seen results within a few days. Others have seen results in weeks, whereas some have seen more long-term benefits over a period of months. The speed of your results will depend upon how competitive your industry is and the level of local SEO required.

Can You Get Me To The #1 Spot On Google?

Unfortunately, it isn’t possible for us, or any other Local Search Engine Optimized services to guarantee the number one spot on Google. The leading search engine has even issued a statement telling businesses to be aware of any company claiming they can guarantee the number one spot.

What we can guarantee is that your rankings will improve significantly. We have years of experience and have helped hundreds of different companies improve their rankings.

How Much Will It Cost Me?

Local SEO services pricing varies. As we offer a range of local SEO services, the cost will depend upon your company’s needs. It’s impossible to give a price without first discussing your needs and getting a feel for the type of business you run. We customize our service for each of our clients rather than offering set-cost standard packages.

Latest Articles

From Our Blog

Contact Us

If you have any question regarding your website or digital marketing, we encourage you to contact by calling or email. We would be very happy to discuss your business digital marketing needs with you… and offer a solution!

Our Address

We are virtually global with physical location in Gaborone, Botswana

Skype Us



“ is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to, and”
About Us | Contact Us | Affiliate Disclaimer | Disclaimer | Privacy Policy | Terms & Conditions | Sitemap | XML Sitemap | Images | Mobile | Video

© 2013,