Digital Marketing Agnecies offer services like Web Design and Development, SEO, Content Marketing, eMail Marketing, Social Media Marketing, PPC Management, etc. Some agencies may be a one-stop shop that offer all possible services while others offer specialized services or specialize in one type of service.

To market your business online effectively and at minimal costs you need the services of a digital marketing agency. However, this is not a given because the agency must also be well versed in the subject of online marketing.

One of the reasons you would want a to use a digital marketing agency would be to be noticed online such that you can draw in customers that you would otherwise not if you were not online. That is if you were not doing it already! And if you already doing it the question is effectiveness. How effective is it?

When you engage an agency that is good at what they do, you should see increase in customer base, a reduction in marketing budget (or increase in ROI), and if you were doing it in-house you will also save on time. This will free some of your time to do other important tasks. You will also get rid of guesswork if you were doing digital marketing in-house.

Some companies waste a lot of money on PPC. They do PPC campaigns that are not well optimized and end up using more money than they should. With the help of a digital marketing agency there could be serious budget cuts on advertising and get even more exposure and growing customer base.

A digital presence like a website is not enough and if as a business owner you have a website and thought it will do the work, you need service of a marketing agency in Botswana like VirincSolutions.

Ideally any local business needs digital marketing, as long as they need more customers and more business. This is because consumers of products and services use the internet to find businesses that offer what they want. In the same way that people used to use Yellow pages to find companies, people now use the internet.

If someone wants their tooth removed they used to consult the Yellow pages looking for dentists in their area. The same ideology is used but this time around the person would just type dentist near me (or dentist in Gaborone) in their smartphone and all dentist nearest to their location would be listed. If they have online presence that is. And not only online presence but also if their website or digital platform they are using has been adequately optimized.

Normally, that is why a digital you will need a digital marketing agency that knows what they are doing.

The cost of a digital marketing agency should be comparable to a salary paid marketing employee or money spent on advertising. If you were to hire a marketing person, how much would you pay them? When you buy advertising like on TV, Radio, Newspapers, publications like the Advertiser, billboards, etc. how much do you spend in a month? That should give you an idea of how much a digital marketing agency should cost!

Hiring a digital marketing agency will vary from what you need as a local business to what the agency is offering. Our minimum cost is P5000.00 for a one-page website. We also offer SEO Services which we prefer to be paid monthly instead of one lump sump. This has advantages and is a win-win for you as our customer and us as a service provider

The advantage of paying monthly is that the cost becomes manageable, say instead of paying P24,000.00 once off you can pay it over a period of 6 to 12 months. That can be P2000.00 per month which is way manageable than a lump sum. Further, these payments will not get ahead of the work being done because SEO is not once-off task it is a process and its results are not immediate. Some results may show in 1 month’s time while other may kick in 4 months later.

Normally we tell our customers to treat us as they would their marketing head of department employee, in terms of salary. And also consider the value of a new customer in monetary terms. It is also important to bear in mind that in addition to bringing in new customers, there is branding going on in the background. And branding goes a long way.

As a local business even when you have a Facebook page, Twitter, Linkedin, etc profiles, you still need to have a business website that you own 100%. You do not own a Facebook page 100% though it may deceivingly seem so. It is not 100% because when Facebook change the rules that directly (and negatively) affect your business you will have no choice but comply if you still want to use the platform. You cannot move your content elsewhere as is.

When you own a website if the hosting company decides to change the rules you have the option of moving it to another hosting platform. With a website, you have 100% ownership and only restricted by global laws. A Facebook page is like you are renting a house and the landlord can come anytime and tell you they have sold the house and you can either move out or follow the rules of the new owner.

A Facebook page or any other social media platform is good to have to augment the business website, it should not form the core of your digital presence. We also offer social media marketing services but only as an add-on to having a business website. Social media is one of the ways of how to drive massive traffic to your website…