Domain Name Registration In Botswana

Domain Name Registration In Botswana

Domain Registration Botswana

If you are looking for domain name registration in Botswana, there are several companies that provide that. But before we get into that let us first get into explaining a domain name, website and hosting because some of our customers need further explanation into these aspects.

What Is The Difference Between Domain Name, Website And Hosting

To appreciate what a domain name is for those who are struggling to get the concept let us look at what is and and the differences of domain name, website and hosting.

What Is A Domain Name

A domain name would be the name of your website and it is unique including the TLD. e.g. and are two separate unique domain names though the first part is the same.

TLD stands for Top-level domain and is the last segment of a domain name, or the part that follows immediately after the “dot” symbol. You can have country specific TLD (ccTLD) like .bw or a generic one (gTLD) like .com, .net, .org, etc.

Domain Registration In Botswana
A domain name can be likened to a cellphone number or any telephone number by virtue of uniqueness. In Botswana there was a time where we had cell numbers starting strictly with 71, 72 or 73. And we were able to tell if the cell number is from Mascom, Orange or beMobile respectively.

Some companies would have say 71456345, 72456345, 73456345 such that it would be easy to contact them all you needed to memorize was the last 6 digits and if using Mascom network one had to just start with 71, Orange Network start with 72 and beMobile Network start with 73…

In the same way some TLDs are country specific like .bw,,, etc. .bw siginifying that it is a Botswana TLD. At the same time one could have popular TLDs like .com, org, .net, etc. This has now improved to even have TLDs like .agency, .site, .club, etc. TLD available depends on the domain registrar.

One is free to use any TLD with a few restrictions depending on the hosting company. We will explain this when getting to the hosting company. However, if one wants a website name that can be easily identified to be “belonging” to Botswana, stick with a TLD bearing .bw at the end.

So in conclusion, a domain name is unique in the whole World Wide Web, no two websites can have the same domain name, and a domain name includes a TLD and this adds to its identification and uniqueness.

To learn more about what a TLD is read – Top-Level Domain (TLD)

What Is A Website

To easily understand what a website is, it is a group of files that are stored under one directory named with the domain name you would have selected. This directory would have sub-directories and files in it.

The directory and its contents can be accessed in a particular way and have its contents displayed on the internet. The layout of the display is what a web designer or developer would have created using programming languages like HTML, PHP, etc.

In a nutshell a website is a directory containing sub-directories and files like images, videos, text, etc accessible and displayable on the internet. Then the next question or point to consider is where this files are stored.

What Is Website Hosting

The directory containing sub-directories and files i.e. the website must be stored somewhere. This storage can be likened to files stored locally on your computer. To access a file you simply go to the directory containing that file and have it displayed on your monitor.

In website terms, this storing is the hosting. So in other words as we are used to saying files are stored in a computer, websites are hosted. Hosting is done by hosting companies which you can liken to a computer – in layman’s terms.

To be in context, a computer stores files and in the same way a hosting company hosts (stores) your website (files).

Now the next question is where to host a website. Website hosting in Botswana is not widely spread as with domain registration. What is important to note when choosing where to host you local business website is knowing what the hosting will provide, cost, support, etc. What can be challenging is that hosting is not universally hosted like a .com TLD by many hosting companies.

Some people may refer to website hosting as domain hosting services in Botswana while in fact a domain name is registered and it is the website that is being hosted.

Getting Them Together

Hopefully the above explanation clearly distinguishes the differences between a domain name, a website and hosting. To have a website you need a domain name and this website needs to be hosted with a hosting company. A domain name is registered with a domain registrar.

Domain Registration

Now going back to domain registration in Botswana, a domain name is registered with a domain registrar, i.e. a domain registering company. There are several domain registrars in Botswana and they should be registered with BOCRA. The registrars will vary in price depending on several factors and the best way to get a good price is to shop around.

Domain registration can also be done with other registrars outside Botswana especially when interested in buying domain names with TLDs like .com, .net, agency, etc.

The price also varies with the TLD chosen as well as the domain registrar used. In the case of international domain registrars, they can researched online for shopping around.

Normally a domain name carries a 1 year validity period after which it expires or needs to be renewed for you to continue claiming ownership.

If it expires and not renewed anyone can purchase it since you no longer own it.

However, whoever purchases the domain name they have not purchased or will not have access to your website files. A domain name is not your website files but merely a name of a directory so to speak.

Not to make it too confusing, domain registration and website hosting are two different services though a company can provide both services. At the same time one can purchase a domain name from one company and host the website for that domain name with a different company.

A hosting company provides means and ways to connect the domain name with the website files. Once the domain name expires and not renewed that connection is disabled and the two will exist separately.

The website files will exist until the web hosting company deletes them or yourself deletes them.

What is important to note is that a domain name expires and has to be renewed on yearly bases to hold onto the ownership otherwise there is risk of loosing it forever.

Domain Registration Companies In Botswana

There are many different domain registration companies in Botswana to register a domain name and choosing one can be a taunting task. This is because when purchasing a domain name there are several factors that one needs to consider, including but not limited to;

  • Price,
  • Where you are going to host the website,
  • Easiness of payment especially when renewing, etc

Let us look at them individually.

Price varies from Domain registrar to another and according to the TLD chosen. Some .bw TLDs cost above P500 while .com and other cost below $20 USD. Usually the price of purchased is locked and you will pay the same amount upon renewal. Some Domain Registrars offer discounts when buying more years.

Where You Are Going To Host The Website
It is important to purchase a domain name after knowing where you are going to host it because some hosting companies do not host some TLDs. Not only .bw TLDs but also the new ones like .agency, .club, .gym, etc. The .com, .net, .org (the old ones) seem to be universally hosted. So better check with your hosting company especially if you would be using a .bw TLD.

Easiness Of Payment Especially When Renewing

A domain name usually carries a 12-month validity period before expiring. Some registrars make it possible to buy more years to make one payment. However, even if they do one may not have enough money or not yet ready to pay a lump sum covering few more years which means they will have to renew after expiry period.

So how easy it is to renew is important. Some companies can only accept cash and that means travel or some extra effort to effect payment.

A company that offers online payment would be a better option because there would nothing extra to spend money on in order to renew your domain name. Some companies will not notify you well in time that your domain name is expiring so you need to make sure that you can get notification well in time – 12 months can be a long time to remember that a domain is expiring.

How We Can Help With Domain Registration In Botswana

Understanding how tedious and confusing domain registration can be, especially in Botswana, we assist our customers if they need help. We can help with choosing your preferred Domain Name (esp. TLD) and where to buy it.

We also offer FREE hosting as long as the domain name can be hosted with the hosting company we use. Our hosting offer is not mandatory though we found it very handy when providing technical support.

So if you want to have a website bit not sure where to start, contact us and we will gladly assist.

Also see Digital Marketing Services In Botswana | Affordable Local SEO Services | Website Support And Maintenance



Web Design And Digital Marketing Company In Botswana

Web Design And Digital Marketing Company In Botswana

Your Customers Are Searching Online…
Do They Find You?
This is what we do to help you get found online…

We build professional, fast and affordable websites that will bring customers to the door of your business…


We do local SEO and Online Ads campaign management, this can reduce advertising costs tremendously…


You do not have to guess if our efforts are working for you, we provide maintenance and support, produce reports….

Let’s work together for your online success

First things first…
  • -If your local business does not have a website, it needs a one! Period!
  • -If the business has a website already, the question is how effective is it as a marketing tool? 

Another thing, let’s get this out of the way;

A local business website is not;

  • -a set-n-forget property.
  • -a company brochure. 

We help local business owners with their online visibility

A Website Is A Company Asset…

Treat your business website as;

  • -an employee working full time as a marketing agent
  • -an employee who is paid a salary
  • -property that needs to be updated regularly,
  • -a company asset that should be monitored and tracked
  • -a digital asset that needs to be tweaked here and there to exploit emerging opportunities

We can help you with a website or update and turn your existing website into an effective marketing tool it should be…

What We Do

We are an Internet Marketing Company in Gaborone, Botswana offering digital marketing services and digital products at affordable prices. Here is a sample of some of the services we offer to local business companies…


We create websites that are highly converting visitors into customers. See your business grow today with a website we designed for you…

We deliver quickly and on time. We build beautiful, responsive and functional websites. We also help with on-page SEO and PPC management.

We do not only build beautiful and responsive websites, we also do local SEO at affordable prices…

Marketing your local business can be tough. Without an attractive website that has built-in marketing features, getting appreciable amount of customers would be a difficult road to travel.

As you know, most consumers today go online to find local products and services. And if your website is outdated, slow-loading, or simply just hard on the eyes, you may notice that it’s not doing anything at all to help you increase potential customers and sales.

Or maybe you don’t even have a website at all – which means you virtually have no “virtual home,” which would be an instant turn-off for most of your potential customers.

Instead, many of them are probably going to your close competitors who have taken measures to establish an online home where people can learn more about their business.

Not only that, but this is where they are converting their website visitors into new customers with various marketing features such as lead capture, videos, blogging, and more.

As you can imagine, this puts your company at a major disadvantage and could seriously impact your ability grow.

When looking for website developers in Botswana, give us a call!

Local SEO & Ads Management

As a local business, one of the best ways to draw new customers to your business in being visible online. You can be prominently visible online by taking advantage of Local Search and/or Online Advertising. Some businesses may be looking for Public Relations Companies In Botswana in order to improve their public relations but you should be looking for digital marketing company…

Local SEO Services

With almost everyone who has a smartphone and internet access searching for products and services online, it has never been more important for your company to establish a VISIBLE online presence.

Visible online presence meaning having a website that ranks and occupies the first 3 lucrative spots in search engine results page or at the very list being on the top 10 of the search results.

In fact, 75% of searchers never go past page one of the results – see 40 Unbelievable SEO Statistics You Need to Know.

If you are a local business in Gaborone or anywhere in Botswana, did you know you could be missing out on a huge piece of the pie if you’re not easy to find in the local listings and organic search results?

There are a wide range of factors that determine how highly you rank, but figuring it all out can be confusing for any business owner who is not trained or knowledgeable in this area.

However, it’s something that cannot be ignored if you want to get in front of your target audience online while they’re searching for your type of product or service.

We offer affordable local SEO services in Botswana that can help your business to be visible online…

Online Advertising Services

If you are wondering how to increase your website traffic without SEO, Online Advertising is one of the best ways to do it. Using Google Ads, Bing Ads, Facebook Ads, etc. is how to attract customers online without SEO. However, ignoring SEO is not a smart thing to do!

We can combine online advertising with Local SEO for even better results. A well SEO’d website can reduce online ads budget significantly. Further, online advertising is a great branding tool. More people will get to know about your business even those who were not looking for services or products you offer.

As an example say you are a doctor for children and you have a local office in Gaborone. When people are looking for a children doctor they are likely to search with this search term – pediatrician in Gaborone. And as a pediatrician in Gaborone with a website they are likely to find your website on the search engine results page. And if your website is well designed like this one they are likely to give you a call immediately since everything the need is there i.e. contact number, directions, operating hours, etc.

As one of the best online marketing companies in Botswana, we do not only develop websites and offer local SEO services with option to augment with online advertising, we also provide support, maintenance and reporting.

Website Maintenance

Our Website Maintenance Services refer to making sure that the website is always up and live with minimal interruptions. To be effective at this we offer hosting such that we can immediately react to any situation arising.

Hosting with us also makes it easier to access backup files should there be need to restore the website.

Website Analysis & Reporting

Promoting and marketing a local business online is the holy grail of any form of marketing because almost all efforts can be measured. Starting from who visits your website as in from where, which search term they used, the device used, etc. to knowing which ads bring in the best ROI.

There is nothing more fulfilling to a business owner than knowing that their marketing efforts are bearing fruit and if not knowing exactly where to make the adjustments.

With our reporting we will be able to advise you, the business owner, what to do, where to cut costs, where to focus, etc.

At VirincSolutions, we give you measurability!


Website Support

 We offer sterling support. We love building relationship with our customers and we go that extra mile to help them realize the fruits of their efforts. Almost any form of digital service we offer is not a once off event.

Even building a website, it is not a one-event thing such that is a build’n forget kind of scenario. A website is built to bring in new customers into the business so it is important to monitor its performance.

As a business owner you need to know if the website is converting well, does it rank on search engines, how many people visit it, etc. And these are the kind of scenarios we give support in. A page may need to be adjusted to bump conversions or new content added, etc.


During a limited time, we’re providing an one-page website for just P3000 with FREE Hosting. Call us or fill out the form on this website to reserve your spot.


Why Choose Us

Whether you’re looking to have your first website created, or looking to give your site a complete redesign, we will work with you to create a high quality, easy to manage site that accurately reflects your brand.

One thing that sets apart VirincSolutions in website design in Botswana from other digital marketing companies is our attention to implementing search engine optimization. This means we don’t simply use standard templates and generic content.

We research your market. What search terms do people looking for services and products you offer use? Then we help you write content that will be appealing to your website visitors.

We cover everything from the website’s functionality and appearance, to the user experience will be built in accordance with your requirements.

In this digital age, with millions of websites out there, standing out from the crowd isn’t easy though digital marketing in Botswana is not as fierce as in other parts of the world. But we have you covered.

Our focus is making sure each and every one of our clients have the best website to meet their specific individual needs based on your target audience and what you want to accomplish.

Ready to get started?

If you are looking for Marketing Agencies In Botswana, contact us today for your FREE initial consultation so we can explain exactly what we can do for you!

FAQ About Digital Marketing Services in Botswana

What Is A Digital Marketing Agency?

A digital marketing agency like VirincSolutions is an internet marketing company that offers digital marketing solutions to companies as a way to make them visible online.

However, other digital solutions may not be necessarily purely internet based but rather only digital like sms, email, apps, Whatsapp, etc.

As an example Botswana Post Office has a service called Poso Money and one does not have to have internet to use it but rather any type of cellphone is adequate. Cellphone companies like Orange Botswana, Mascom, BTCL use sms’s to market their prodcuts digitally.

As another example media companies in Botswana provide another form of digital marketing where one can buy advertising space on their websites. Media in Botswana has come a long way and have caught up with the digital wave…

What Services Do Digital Marketing Agencies Offer?

Digital Marketing Agnecies offer services like Web Design and Development, SEO, Content Marketing, eMail Marketing, Social Media Marketing, PPC Management, etc. Some agencies may be a one-stop shop that offer all possible services while others offer specialized services or specialize in one type of service.

Why You Need A Digital Marketing Agency?

To market your business online effectively and at minimal costs you need the services of a digital marketing agency. However, this is not a given because the agency must also be well versed in the subject of online marketing.

One of the reasons you would want a to use a digital marketing agency would be to be noticed online such that you can draw in customers that you would otherwise not if you were not online. That is if you were not doing it already! And if you already doing it the question is effectiveness. How effective is it?

When you engage an agency that is good at what they do, you should see increase in customer base, a reduction in marketing budget (or increase in ROI), and if you were doing it in-house you will also save on time. This will free some of your time to do other important tasks. You will also get rid of guesswork if you were doing digital marketing in-house.

Some companies waste a lot of money on PPC. They do PPC campaigns that are not well optimized and end up using more money than they should. With the help of a digital marketing agency there could be serious budget cuts on advertising and get even more exposure and growing customer base.

A digital presence like a website is not enough and if as a business owner you have a website and thought it will do the work, you need service of a marketing agency in Botswana like VirincSolutions.

What Companies Need Digital Marketing?

Ideally any local business needs digital marketing, as long as they need more customers and more business. This is because consumers of products and services use the internet to find businesses that offer what they want. In the same way that people used to use Yellow pages to find companies, people now use the internet.

If someone wants their tooth removed they used to consult the Yellow pages looking for dentists in their area. The same ideology is used but this time around the person would just type dentist near me (or dentist in Gaborone) in their smartphone and all dentist nearest to their location would be listed. If they have online presence that is. And not only online presence but also if their website or digital platform they are using has been adequately optimized.

Normally, that is why a digital you will need a digital marketing agency that knows what they are doing.

How Much Does It Cost To Hire A Digital Marketing Agency?

The cost of a digital marketing agency should be comparable to a salary paid marketing employee or money spent on advertising. If you were to hire a marketing person, how much would you pay them? When you buy advertising like on TV, Radio, Newspapers, publications like the Advertiser, billboards, etc. how much do you spend in a month? That should give you an idea of how much a digital marketing agency should cost!

Hiring a digital marketing agency will vary from what you need as a local business to what the agency is offering. Our minimum cost is P5000.00 for a one-page website. We also offer SEO Services which we prefer to be paid monthly instead of one lump sump. This has advantages and is a win-win for you as our customer and us as a service provider

The advantage of paying monthly is that the cost becomes manageable, say instead of paying P24,000.00 once off you can pay it over a period of 6 to 12 months. That can be P2000.00 per month which is way manageable than a lump sum. Further, these payments will not get ahead of the work being done because SEO is not once-off task it is a process and its results are not immediate. Some results may show in 1 month’s time while other may kick in 4 months later.

Normally we tell our customers to treat us as they would their marketing head of department employee, in terms of salary. And also consider the value of a new customer in monetary terms. It is also important to bear in mind that in addition to bringing in new customers, there is branding going on in the background. And branding goes a long way.

I Have A Facebook Page Do I Still Need A Website?

As a local business even when you have a Facebook page, Twitter, Linkedin, etc profiles, you still need to have a business website that you own 100%. You do not own a Facebook page 100% though it may deceivingly seem so. It is not 100% because when Facebook change the rules that directly (and negatively) affect your business you will have no choice but comply if you still want to use the platform. You cannot move your content elsewhere as is.

When you own a website if the hosting company decides to change the rules you have the option of moving it to another hosting platform. With a website, you have 100% ownership and only restricted by global laws. A Facebook page is like you are renting a house and the landlord can come anytime and tell you they have sold the house and you can either move out or follow the rules of the new owner.

A Facebook page or any other social media platform is good to have to augment the business website, it should not form the core of your digital presence. We also offer social media marketing services but only as an add-on to having a business website. Social media is one of the ways of how to drive massive traffic to your website…


From Our Blog

We are a digital marketing company in Botswana, Gaborone. This is where our physical offices are located.

We provide digital marketing agency services to local companies in and around Gaborone as well as the rest of Botswana.

Your Customers Are Searching Online..

Are They Finding You?…

We help our clients get more customers. To increase website traffic conversions and improve ranking positions in search results, here is our digital marketing services list

Keyword & Niche Research
keyword research service

Design & Web Development
services website design

Website Audit Service
website seo audit services

SEO Services
affordable seo services

Local SEO Services
Google My Business Service

Social Media Marketing
social media marketing services
Video Marketing
video marketing service

Content Management
content management services

Online Advertising
Online Advertising Services

Maintenance, Reporting And Support

analytics and reporting

Business We Help
Local Businesses We Help
Areas We Service
Locations We Serve

Are you looking for digital marketing companies in Botswana?

We are a digital marketing services company in Gaborone that can increase website traffic organically to your website, call us or visit us online!


If you have any question regarding your website or digital marketing, we encourage you to contact by calling or email. We would be very happy to discuss your business digital marketing needs with you… and offer a solution!


We are virtually global with physical location in Gaborone, Botswana




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