As soon as you start to learn about search engine optimization, you’ll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boost your website’s authority and to make sure Google and your users take you seriously.
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Internal And External Links
The most basic sign of authority is the one that was first implemented in the birth days of Google. The idea was that as people find high-quality and helpful content and link to it the cream will rise to the top.
While things have changed since then and a lot of safety measures are in place so you can’t scam your way to the top by buying links, your site authority is still largely determined by the quality of natural, high quality incoming links.
Read – Let’s Talk About User Behavior And What It Has To Do With SEO Rankings
How do you get those? By sharing great content and getting the ball rolling by telling your target audience about it. How do you do that? Social media is a great option, which also brings us to my next point.
Social Signals
What you can do to boost your websites authority and to make sure Google and your users take you seriously.
Also see – Keywords – A Glimpse Into What Your Target Audience Wants And Needs | How The Small Guy Can Win – Relevancy Matters
Website Age
Age will also help you as time goes on. The best time to have registered a domain was ten years ago. The next best time is today. Get started, get high quality content up, start sharing it with the right audience and your authority will start to grow as time goes by. Don’t obsess or worry over the age factor. It is what it is. Building search engine traffic takes time and not just because of the age factor.
Instead, continue to work on your site, knowing that ranking will become easier as time goes by. This is in part because of your website’s age and authority, but also because you have more content on your site that will rank for a variety of keywords, and as you grow your audience they will help you spread the word, creating more social signals and incoming links for you.
Go to Why You Need A Solid SEO Strategy And A Way To Measure Results | Putting It All Together – A Solid SEO Strategy For Your Site And Business
This is not an extensive list of what improves site authority. There are lots of different factors involved in it in addition to this. Search engines are deliberately vague about what moves the needle at any given time. That said, these are the ones that are most in your control and what I have found to help most.
